User Engagement in MapAustin
Something weird is happening in Austin. Over the last three weeks, hundreds of Austinites have blanketed the city’s shopping centers, restaurants, dog parks, and grocery stores, furiously tapping data into their mobile phones and snapping photos from all angles. Who are these citizen surveyors? They’re all part of the StreetCred community participating in MapAustin - a month-long contest to map points of interest across Greater Austin for the chance to win Bitcoin.
StreetCred is building a marketplace for point of interest data. Launching a healthy marketplace is equal parts challenging and rewarding. We’re all familiar with the “cold start,” “empty room,” and “chicken and egg” problems. But when supply and demand is well coordinated, it’s pretty swell. That’s our job - to coordinate supply and demand. As we mentioned in this post, MapAustin is funded by future customers, and we’ll soon be releasing about how these customers will access our products. But today, we’d like to talk about StreetCred’s supply-side.
The MapAustin Community
Since announcing MapAustin, we’ve had over 500 people sign up and nearly 400 active users in the contest. Given our minimal investment in direct marketing and user acquisition, we’re pleased with the adoption.
Is this enough people to map a city like Austin, TX? You bet! Below is a breakdown of the number of daily transactions per user based on their current position on the leaderboard. Our top 4 participants are conducting over 100 transactions per day, with our most active user at over 200 per day. A transaction could be creating, improving, validating or taking photos of a place.
So, what’s driving this engagement?
Turns out StreetCred can be fun and addictive. Our average app session duration is 22 minutes(!), spiking to over 30 minutes on popular days like weekends, and the average user looks at 70 screens per session. Keep in mind these session times are for all users; our top users are reporting that they spend over 10 hours per day mapping the city!
We’ve also received feedback that the experience is more fun and game-like than we had expected. Here’s a tweet from our current MapAustin leader:
Based on these figures, even Austin’s burgeoning StreetCred community is capable of mapping a suburban city at the rate of 11,000 places per month. This only gets more exciting when we think about what can happen in densely populated yet largely unmapped megacities across the globe.
Beginning next month, we’ll be expanding our partnership network to include more companies who are interested in targeted real-time data collection. Stay tuned for which cities are next on our journey and reach out (firstname.lastname@example.org) if you’re interested in participating. Warning: things could get weird.