Mapping Across Indonesia

Serli Roisca - June 15, 2020

Last week, we announced StreetCred’s upcoming launches in Bandung and Surabaya. In this post, Indonesia Community Manager Serli Roisca discusses why we chose these cities and how they fit into our larger regional strategy.

Why Indonesia?

By incentivizing users through a mobile game, we can create new, real-time data that isn’t usually available. This data is particularly useful in Southeast Asia, where it’s harder to access than in the US, as detailed in a recent article about StreetCred in Nikkei Asian Review. Based on demand from local companies, we launched our first Indonesia contest in Jakarta earlier this year.

The contest in Jakarta taught us a lot about collecting this data from a crowd. We brushed up on our skills for identifying trustworthy players, and confirmed that WhatsApp can be a powerful channel for quickly building an engaged community. Android-dominant countries like Indonesia also pose a unique challenge in terms of spam detection, so the engineering team at StreetCred was able to refine the machine learning models we use to discover cheating⁠—a useful tool for any contest.

After successfully creating an engaged community in Jakarta, with players contributing hundreds of places per week, our team decided to expand across Indonesia.

Why Bandung and Surabaya?

Next to Jakarta, Bandung and Surabaya are the largest metropolitan areas in Indonesia, making them obvious next steps for StreetCred. They’re also promising when taking into account factors such as customer demand, presence of ridesharing activity (a useful proxy for marketable data), and app-savvy users.

Here are the leaderboard pages for Bandung and Surabaya. You’ll be able to see the live leaderboards once the contests launch on June 22.

You’ll also see the cities have interesting shapes on the map. Drawing these boundaries was a multi-step process. Using local understanding of the metro area as a first step, the team then uses tools like the Who’s on First gazetteer to pull in more technical boundary data, and also considers other information such as rideshare availability before deciding on the final shape.

With its complex geography and rapidly changing POI landscape, Indonesia offers a daunting challenge for tech companies that rely on accurate place data. From our perspective, however, this makes it an ideal place for expansion.

As we launch contests throughout the country, players continuously refresh and improve the map. Partners get access to this real-time dataset, helping ensure the accuracy of their maps and providing a key competitive advantage. Let us know if you’re interested in working together by reaching out.

Indonesia mapped with hexagons